EFFECTS OF CONTENT MARKETING ON CUSTOMER SATISFACTION AND BRAND LOYALTY

It is considered that the content marketing strategies implemented by companies affect satisfaction of consumers and their loyalty towards brand positively or negatively. The aim this study to investigate whether have an effect on customer loyalty. Within scope research, was examined from four sub-dimensions, while were as one-dimensional. As a result factor analysis, represented in two-dimensional structure, one-dimensional structure. regression it determined interaction information dimensions, which are sub-dimensions marketing, influence